Raymond loewy biography books

After a brief but promising career as a fashion illustrator, Raymond Loewy dedicated his talent to the field of industrial design. He literally revolutionized the industry, working as a consultant for more than companies and creating product designs for everything from cigarette packs and refrigerators, to cars and spacecrafts.

New & Used Books · Out of Print Titles · Student Discount4/5 (12K reviews).

A popular lecturer as well, Loewy spoke at institutions such as the Massachusetts Institute of Technology, Columbia University, and the University of Leningrad. Raymond Loewy launched his career in industrial design in when Sigmund Gestetner, a British manufacturer of duplicating machines, commissioned him to improve the appearance of a mimeograph machine.

In three days year-old Loewy designed the shell that was to encase Gestetner duplicators for the next 40 years. In the process, he helped launch a profession that has changed the look of America. The Gestetner duplicator was the first of countless items transformed by streamlining, a technique that Loewy is credited with originating.

Postal Service emblem, a line of Frigidaire refrigerators, ranges, and freezers, and the Studebaker Avanti, Champion and Starliner. A [Raymond Loewy Associates] was a party during the design or planning stage. While Loewy established his reputation as a designer, he boosted his profession by showing the practical benefits to be derived from the application of functional styling.

Streamliner: Raymond Loewy and Image-making in the Age of American Industrial Design.

Another Loewy design, the GG-1 electric locomotive built by the Pennsylvania Railroad in , demonstrated on an even larger scale the efficacy of industrial design. The welded shell of the GG-1 eliminated tens of thousands of rivets, resulting in improved appearance, simplified maintenance, and reduced manufacturing costs. As the first welded locomotive ever built, the GG-1 led to the universal adoption of the welding technique in their construction.

Several years earlier, in , Loewy had been brought on as a consultant to the Hupp Motor Company. While Loewy introduced slanted windshields, built-in headlights and wheel covers for automobiles, he also advocated lower, leaner and more fuel-efficient automobiles long before fuel economy became a concern.